Marketing,
as easy as a text.
Run your business's social media entirely through text message.Text what's happening. On/Special creates posts using your real photos, sends them for approval, and publishes them. No apps or dashboards. Just get back to work.
The moments worth sharing
Your business doesn't stop.
Neither should your social media.
A finished job. A last-minute opening. Today's special. New inventory. Every day brings something worth sharing, but finding time to post about it is another story.
Those everyday moments are opportunities to stay in front of your customers and give them reasons to come back, book, or buy. On/Special makes it easy to share them while they're still relevant. Just send a text and get back to work.
How it works
Three texts.
That's the whole job.
Built for business owners who are busy running the business, not managing a marketing calendar.
Tell On/Special what's happening
On/Special checks in on the schedule you choose. Reply with whatever's happening, or text anytime when you have something worth sharing. Keep it casual.
We handle the creative
On/Special creates a polished post using a real photo from your business and sends it back for your review. Want something changed? Just text back.
Approve it. We publish it.
When you're happy with your post, approve it by text. On/Special publishes it to your connected Instagram, Facebook, and Google Business accounts. Authorized team members can also create and publish their own posts.
Why On/Special
Not another AI tool
you have to manage or learn.
AI can write a caption and generate an image. But that doesn't mean the image represents your actual business. You still need the right photo, a design that looks like your brand, copy tailored to each platform, and time to put everything together.
On/Special handles the whole process through text. It creates polished posts using real photos from your business, never AI-generated images. It keeps your content consistent with your brand and tailors the copy for Instagram, Facebook, and Google Business. You can request changes and approve everything before it goes live.
No new software to learn
If you can send a text message, you can use On/Special. No apps to download, dashboards to manage, or complicated workflows to learn. Just text what's happening, review your post, and approve it.
Your business. Your photos. Your voice.
On/Special learns your business and brand, uses real photos from your website and the ones you send by text, and remembers your preferences. It never generates AI images or invents scenes. The result is polished, consistent posts that look and sound like your business.
Your team can text too
Add team members so the people who know what's happening can send updates to On/Special too. No new workflow for them either. Just a text.
Stay visible, even on busy days
Choose how often On/Special checks in, or text whenever something comes up. Specials, openings, new arrivals, finished projects. It's easier to share what's happening while it's happening.
Know how your posts are doing
Get a weekly text with a recap of what you posted and how your content performed. No reports to build or dashboards to check.
Join the beta
Social media always at the bottom of your to-do list?
Help us change that.
Real businesses are already using On/Special to run their social media entirely through text message. We're looking for more independent business owners to give it a try, tell us what works (and what doesn't), and help us make it even better.
No spam. Just information about joining the On/Special beta.