Home & Trade Services
on/special turns your seasonal specials, project photos, and availability into polished social posts automatically. Text what you're working on. We handle the rest.
The problem
Trade professionals are on the job all day. Marketing always gets pushed to later. Later never comes.
You put thought into every special. Most of your customers never hear about it because there was no time to post.
Seasonal specials, emergency availability, finished project photos. All worth posting about. But between job sites, estimates, and parts runs, it never makes it to social media.
The Instagram algorithm punishes inconsistency. A business that posts daily reaches far more people than one that posts once a week.
How it works
Relying on word of mouth and yard signs. Maybe a Nextdoor post when things slow down. Some try Facebook ads but never consistently. Most just don't post.
Word of mouth works, but it only reaches people who already know someone who used you. Social media reaches the rest of your neighborhood. The problem is finding time to post when you're on a ladder or under a sink.
You text what's happening today. on/special writes the caption, picks the right photo, and sends you the post to approve. The whole thing takes less time than writing a single Instagram caption.
What you can share
You don't need a special occasion. Just tell on/special what's going on today. See more examples.
FAQ
HVAC companies, plumbers, electricians, landscapers, cleaning services, roofers, painters, handymen, auto repair shops, pest control, pool services, and any trade or home service business.
Yes. Text your seasonal deal and on/special creates a post right away. Great for spring AC tune-ups, fall furnace checks, winterization specials, or any time-sensitive offer.
Yes. Text a photo from the job site and on/special turns it into a professional post. Before and after project photos are some of the most engaging content for home service businesses.
Security
on/special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
You log in through each social platform directly. on/special never sees your password.
on/special receives only the permission to publish posts you approve. Nothing else.
You can disconnect your accounts instantly from your social media settings. on/special stops publishing immediately.
Join the waitlist for priority access and a free first month when we launch. Have questions?