Home & Trade Services
You are booked solid.
Your marketing should be too.
Every job you finish is something worth showing. On/Special turns your project photos, seasonal specials, and everyday updates into posts for Instagram, Facebook, and your Google Business Profile. Just text what's happening, review what we create, and approve it. No extra app. No extra workday.
The problem
Good work deserves
more work.
Trade professionals are on the job all day. Marketing always gets pushed to later. Later never comes.
The photos never leave your phone
Another installation, repair, or renovation finished. Someone snapped a photo. It's proof of great work, but the only people who see it are the ones already on the job.
Good opportunities get missed
A last-minute opening, a seasonal service, a job you're particularly proud of. All worth sharing. None worth stopping work to write a social media post.
Your online presence falls behind your actual work
You're completing jobs every day, but someone looking you up online might never know it. Your latest work deserves to be easier to find.
How it works
The job's done.
The marketing practically is, too.
Text the job
Send a photo and a few words. Your crew can text updates too.
Review the post
On/Special creates the post using your real work. Need a change? Just text back.
Approve and publish
Approve posts you create by text. Authorized crew members can publish their own updates to your connected Instagram, Facebook, and Google Business Profile.
Your work, on Google
Every finished job.
More work homeowners can find on Google.
Your crew finishes a job. Someone takes a photo. Usually, it stays in their camera roll.
With On/Special, that photo becomes a post on Instagram, Facebook, and your Google Business Profile. Another piece of real work homeowners can see when they find your business on Google.
What you can share
Anything happening
on the job.
You don't need a special occasion. Just tell On/Special what's going on today. See more examples.
FAQ
Common questions
What types of home service businesses can use On/Special?
HVAC companies, plumbers, electricians, landscapers, cleaning services, roofers, painters, handymen, auto repair shops, pest control, pool services, and any trade or home service business.
Can I promote seasonal specials like AC tune-ups?
Yes. Text your seasonal deal and On/Special creates a post right away. Great for spring AC tune-ups, fall furnace checks, winterization specials, or any time-sensitive offer.
Can I share photos of completed jobs?
Absolutely. Text a photo from the job site and On/Special creates a post featuring your real work. Once you approve it, the post can go to Instagram, Facebook, and your Google Business Profile. And if your crew takes the photos, they can text them in too.
Can more than one person on my team use On/Special?
Yes. Add crew members, office staff, or anyone else who helps with marketing. Each person can text On/Special from their own phone to create posts for the business.
Security
Your accounts
stay yours.
On/Special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. On/Special never sees your password.
Limited access only
On/Special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. On/Special stops publishing immediately.
Ready to try it
for your business?
We're accepting home and trade service businesses to try On/Special as part of our beta. Have questions?