How it works
Your marketing starts with a text.
On/Special takes it from there.
Manage your business's social media entirely through text. No app to learn. No dashboard to manage. Just text what's happening, review the post On/Special creates, and approve it when it's right.
See how it actually works.
Tell On/Special what's happening. It turns that into content for your business, sends it back for review, and makes any changes you ask for by text.
When you're happy with it, approve it. On/Special publishes the post and lets you know when it's live.
What's happening here
You provide the raw material.
On/Special handles the marketing work.
Text On/Special what's happening
On/Special checks in on the schedule you choose. Reply with whatever is happening that day, or text anytime when there's something worth sharing. A few words is enough.
Get a finished post back
On/Special uses what it knows about your business to write the post, choose an appropriate photo, and create the content for your connected social channels.
Change anything by text
Want a different headline? A different design? Less emphasis on one thing and more on another? Just say so. On/Special makes the change and sends it back.
Approve it and move on
Review the post you created, request changes if needed, and approve it by text. On/Special publishes it to your connected channels once you approve.
Your team
The person who knows what's happening
can be the person who texts it.
Add team members and they can text On/Special from their own phones too. A manager can text tonight's special. A technician can text a finished project. A stylist can text a photo of today's work.
Everyone contributes through the same simple workflow. No extra app or dashboard for the team to learn. Everyone already knows how to text.
Where it goes
One text. Your connected channels.
Feed posts with captions and photos.
Page posts with captions and photos.
Updates that keep your Business Profile current for people finding you through Google.
Good to know
Still just texting.
You choose the check-in schedule
Choose how often On/Special checks in with you. You can also text anytime you have something to post.
Your photo library grows with you
During setup, On/Special saves usable images from your website to your photo library. Send new photos by text anytime and they're added too. Over time, On/Special has more real photos of your business to choose from when creating posts.
You're in control of your posts
Posts you initiate come back to you for review. Request changes or approve them by text. Authorized team members manage the posts they create from their own phones.
On/Special learns your preferences
As you work together, On/Special remembers preferences about how you like your marketing handled.
Works on any phone
On/Special uses standard SMS. It works on iPhone, Android, or any phone that sends texts. No app required.
See how things are going
Each week, On/Special texts you a recap of your posts and a simple look at how they performed.
Your passwords stay private
You connect your social accounts directly through each platform. On/Special never sees or stores your login credentials. You can revoke access anytime.
Your business already gives you plenty to post about.
You shouldn't have to stop working to post it.
We're accepting businesses to try On/Special as part of our beta.