How it works
No new apps. No new habits. on/special works entirely through your messages app. Here is exactly what happens from the moment you send a text.
Step 01
Every day, on/special sends you a quick check-in text. You reply with whatever is happening at your business. A daily special, a new arrival, an event, happy hour, live music, a seasonal offering.
Keep it casual. A few words is enough. You do not need to write a caption or think about how it will look. That is on/special's job.
Step 02
on/special reads your text and gets to work automatically. It writes on-brand captions in your voice, selects the right photos from your library, and formats everything correctly for each platform.
During setup, on/special reads your website and builds your brand kit automatically. Your colors, your tone of voice, your logo. Every post reflects your business accurately without you having to manage any of it.
Caption writing in your brand voice. Photo selection from your library. Formatting for each platform. Hashtag selection. Optimal posting time.
Step 03
Posts are published to your platforms automatically at the right time. You choose whether you want to approve each post before it goes live or let everything publish without any input from you.
Either way, on/special texts you when posts go live. Every week you get a simple performance summary by text: reach, engagement, and which posts got the most attention. No dashboard to log into.
Auto-publish: posts go live without any action from you. Approval mode: on/special sends you the post to review before it publishes.
Platforms
on/special publishes to the platforms your customers are actually on.
Feed posts with captions, hashtags and photos. Formatted for Instagram's algorithm and published at the optimal time for your audience.
Page posts with full captions and photos. Reaches your existing followers and extends to their networks through engagement.
Short-form video and photo posts formatted for TikTok's unique format and discovery algorithm.
Updates to your Google Business Profile so customers searching for your business see your latest content directly in search results.
Direct text messages to your opted-in customer list. The highest open-rate channel available to small businesses.
After publishing
A simple dashboard shows you what is happening with your content. Designed for business owners, not marketing teams.
Every week, on/special texts you a simple summary of how your posts performed. Reach, engagement, which posts got the most attention. No dashboard to log into.
Every photo you text in is saved and available for future posts. Your library grows over time and on/special gets better at selecting the right image for each post.
See every post that has gone live, when it was published, and how it performed. A running record of everything on/special has created for your business.
Join the waitlist for priority access and a free first month when we launch.