How it works
Three texts.
That's the whole job.
No new apps. No new habits. on/special works entirely through your messages app. Here is exactly what happens from the moment you send a text.
Step 01
Text what is happening today
Every day, on/special sends you a quick check-in text. You reply with whatever is happening at your business. A daily special, a new arrival, an event, happy hour, live music, a seasonal offering.
Keep it casual. A few words is enough. You do not need to write a caption or think about how it will look. That is on/special's job.
Step 02
on/special creates your content
on/special reads your text and gets to work automatically. It writes on-brand captions in your voice, selects the right photos from your library, and formats everything correctly for each platform.
During setup, on/special reads your website and builds your brand kit automatically. Your colors, your tone of voice, your logo. Every post reflects your business accurately without you having to manage any of it.
Caption writing in your brand voice. Photo selection from your library. Formatting for each platform. Hashtag selection. Publishing after your approval.
Step 03
Your content goes live
Posts are published to your platforms once you approve them. on/special texts you each finished post for review. You approve, edit, or request changes. Nothing goes live until you say so.
on/special texts you a confirmation when each post goes live. Every week you get a simple performance summary by text: reach, engagement, and which posts got the most attention. No dashboard to log into.
on/special sends you the finished post to review. You can approve, edit, or request changes. Once you approve, it goes live.
Platforms
Where your content goes live.
on/special publishes to the platforms your customers are actually on.
Feed posts with captions, hashtags and photos. Formatted for Instagram's algorithm and published once you approve.
Page posts with full captions and photos. Reaches your existing followers and extends to their networks through engagement.
Short-form video and photo posts formatted for TikTok's unique format and discovery algorithm.
Updates to your Google Business Profile so customers searching for your business see your latest content directly in search results.
Direct text messages to your opted-in customer list. The highest open-rate channel available to small businesses.
After publishing
See what's working.
A simple dashboard shows you what is happening with your content. Designed for business owners, not marketing teams.
Weekly performance by text
Every week, on/special texts you a simple summary of how your posts performed. Reach, engagement, which posts got the most attention. No dashboard to log into.
Your photo library
Every photo you text in is saved and available for future posts. Your library grows over time and on/special gets better at selecting the right image for each post.
Post history
See every post that has gone live, when it was published, and how it performed. A running record of everything on/special has created for your business.
Good to know
Details that matter
What if I skip a day?
Nothing happens. on/special only posts when you text it something. No penalty, no placeholder posts, no awkward silence on your feed.
How fast do posts go live?
Posts are generated within minutes. on/special texts you the finished post. Once you approve, it goes live right away.
Can I send photos with my text?
Yes. Text a photo and on/special uses it for that post. Otherwise it picks the best one from your library automatically.
Can I post more than once a day?
Yes. Each text becomes its own post. Text as many times as you want throughout the day.
Works on any phone
on/special uses standard SMS. It works on iPhone, Android, or any phone that sends texts. No app required.
Multiple locations?
Each location has its own brand kit. To keep content separate, each location texts in from a different phone number.
Your passwords stay private
You connect your social accounts directly through each platform. on/special never sees or stores your login credentials. You can revoke access anytime.
Ready to see it in action?
Join the waitlist for priority access and a free first month when we launch.