Restaurants
Your kitchen is busy.
Your marketing should be too.
On/Special turns your daily specials, new dishes, events and happy hours into polished social posts automatically. Text what's on. Review the post and approve it when it's ready.
The problem
Great food deserves
an audience.
Restaurant owners are on the floor all day. Social media management gets pushed to later. Later never comes.
Daily specials go unposted
You put thought into every special. Most of your customers never hear about it because there was no time to post.
Events get missed
Live music, trivia nights, seasonal menus. All worth posting about. All buried under everything else on your plate.
Posting gets pushed aside
The special is ready. The dining room is filling up. Social media is usually the thing that has to wait.
How it works
A better way to
show up online.
What most owners try
Hiring a social media manager ($1,000+ per month), trying Buffer or Later (still requires writing captions and finding photos), or posting whenever there's a free moment (which means rarely).
Why it does not work
Every option still requires the owner's time and attention. The problem was never the publishing step. It was finding the time to create the content in the first place.
How On/Special fits
You text what's happening today. On/Special writes the caption, picks the right photo, and sends you the post to approve. The whole thing takes less time than writing a single Instagram caption.
What you can share
Anything happening
at your restaurant.
You don't need a special occasion. Just tell On/Special what's going on today. See more examples.
FAQ
Common questions
Can On/Special handle daily specials that change every day?
Yes. That is exactly what it is built for. Text today's special and On/Special creates a fresh post. Tomorrow, text something different.
Does it work for fine dining or just casual restaurants?
Both. On/Special adapts to your brand voice during setup. A casual taco spot and an upscale bistro will get posts that sound completely different.
Can I promote events like live music or trivia?
Yes. Anything worth telling your customers about works. Live music, trivia, wine dinners, private dining, seasonal menus, holiday hours.
Can more than one person on my team use On/Special?
Yes. Add managers, chefs, bartenders, or anyone else who helps with marketing. Each person can text On/Special from their own phone to create posts for the restaurant.
Security
Your accounts
stay yours.
On/Special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. On/Special never sees your password.
Limited access only
On/Special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. On/Special stops publishing immediately.
Ready to try it
for your restaurant?
We're accepting restaurants to try On/Special as part of our beta. Have questions?