Restaurants
Your kitchen is busy.
Your marketing should be too.
on/special turns your daily specials, new dishes, events and happy hours into polished social posts automatically. Text what's on. We handle everything else.
The problem
Great food deserves
an audience.
Restaurant owners are on the floor all day. Marketing always gets pushed to later. Later never comes.
Daily specials go unposted
You put thought into every special. Most of your customers never hear about it because there was no time to post.
Events get missed
Live music, trivia nights, seasonal menus. All worth posting about. All buried under everything else on your plate.
Inconsistent posting kills reach
The Instagram algorithm punishes inconsistency. A restaurant that posts daily reaches far more people than one that posts once a week.
How it works
A better way to
show up online.
What most owners try
Hiring a social media manager ($1,000+ per month), trying Buffer or Later (still requires writing captions and finding photos), or posting whenever there's a free moment (which means rarely).
Why it does not work
Every option still requires the owner's time and attention. The problem was never the publishing step. It was finding the time to create the content in the first place.
How on/special fits
You text what's happening today. on/special writes the caption, picks the right photo, and sends you the post to approve. The whole thing takes less time than writing a single Instagram caption.
What you can share
Anything happening
at your restaurant.
You don't need a special occasion. Just tell on/special what's going on today. See more examples.
FAQ
Common questions
Can on/special handle daily specials that change every day?
Yes. That is exactly what it is built for. Text today's special and on/special creates a fresh post. Tomorrow, text something different.
Does it work for fine dining or just casual restaurants?
Both. on/special adapts to your brand voice during setup. A casual taco spot and an upscale bistro will get posts that sound completely different.
Can I promote events like live music or trivia?
Yes. Anything worth telling your customers about works. Live music, trivia, wine dinners, private dining, seasonal menus, holiday hours.
Security
Your accounts
stay yours.
on/special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. on/special never sees your password.
Limited access only
on/special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. on/special stops publishing immediately.
Ready to try it
for your restaurant?
Join the waitlist for priority access and a free first month when we launch. Have questions?