Questions.
Answered.

on/special is a marketing tool for small businesses. You send a text message about what is happening at your business today and on/special automatically turns it into polished, on-brand content published across Instagram, Facebook, TikTok and SMS.

No. The entire product works through a text message. No app, no login, no dashboard.

Yes. Once you send your text, on/special handles everything. Writing the captions, selecting photos, formatting for each platform, and publishing. You do not have to do anything else.

Yes. You can choose to review posts before they publish or let them go live automatically.

Instagram and Facebook at launch, with TikTok, Google Business, and SMS coming soon.

Yes. on/special pulls photos from your website during setup and builds a library automatically. You can also text in new photos any time and they get saved for use in future posts.

No. It is built for any business that has something worth sharing every day. Restaurants, bars, retail shops, salons, gyms, cafes, bakeries and more.

Buffer and Later are scheduling tools. You still have to write the captions, find the photos, and log in to schedule everything yourself. on/special does all of that for you automatically from a single text message.

on/special is currently in development. Early waitlist members get priority access and a free first month when we launch.

Anything happening at your business. Daily specials, new menu items, events, new arrivals, promotions, staff picks, happy hour, live music, seasonal offerings. If it is worth telling your customers about, send it.

Yes. During setup, on/special reads your website and builds your brand kit automatically. Your colors, tone of voice, and logo are applied to every post.