Questions.
Answered.

On/Special helps local businesses manage social media entirely through text messages. You text what's happening at your business, and On/Special creates an on-brand post using your real photos. On/Special creates a polished post, sends it to you for approval, and publishes it to your connected social channels.

No. There is no app and no dashboard. Everything happens through text messaging.

No. It works for any business with something worth sharing. Restaurants, bars, retail shops, salons, spas, gyms, pet groomers, boarding facilities, HVAC companies, landscapers, and more.

A few minutes. You connect your social media accounts and On/Special reads your website to build your brand kit and photo library automatically.

A website helps because On/Special uses it to build your brand kit and pull initial photos. If you do not have one, you can text in photos and provide details about your business directly.

Even a few photos are enough to get started. On/Special pulls from your website and social profiles during setup. You can text in new photos any time and your library grows over time.

Yes. On/Special works through standard SMS, so it works on any phone that can send and receive texts.

Almost anything your customers would want to know. Daily specials, happy hour, lunch specials, dinner specials, flash sales, new arrivals, sold out items, appointments available today, live music, community events, holiday hours, new menu items, staff picks, seasonal products, limited time offers, cancellations, before and after photos, new team members, and more.

Yes. If you text a photo with your message, On/Special will use that specific photo for the post. Otherwise, it selects the best photo from your existing library automatically.

Yes. Each text becomes its own post. Text as many times as you want throughout the day.

Nothing. There's no requirement to post every day. On/Special publishes updates when you or an authorized team member initiate them, so you stay in control of what gets shared.

Posts go live as soon as you approve them. If you want a post to go out at a specific time, wait to approve it until then.

Yes. If you text a fully written caption, On/Special will use your words. You are never forced to use AI-generated copy.

Yes. After On/Special sends you a post to review, you can reply with feedback like 'make it shorter,' 'use this photo,' or 'mention happy hour.' On/Special will revise the post and send it back for approval.

When you initiate a post, On/Special sends it to you for review. You can approve it, request changes, or skip it. Authorized team members review and approve the posts they create from their own phones.

on/special texts you the finished post. You reply to approve it, request a change, or skip it. The entire workflow happens through text.

Posts are generated within minutes. Once you approve, it goes live right away.

Yes. You review every post before it goes live. If you want changes, reply with what you want different and On/Special will revise it.

If you need to change something after publishing, you can edit it directly on the social media platform. Since you review everything before it goes live, this is rare.

On/Special publishes to Instagram, Facebook, and Google Business Profile. You manage everything through text messages, but SMS isn't a separate publishing channel.

Yes. Connect your Google Business Profile during setup and On/Special can publish your approved posts there along with your other connected channels.

Here is the full workflow: you text your update, On/Special creates the post, you receive it by text to review, you approve or request changes, and once approved it publishes to your connected platforms.

Yes. During setup, On/Special reads your website and builds your brand kit automatically. Your colors, tone of voice, and style are applied to every post.

Yes. You can text On/Special with changes to your posting preferences, such as your tone of voice, caption style, or whether to include hashtags. Your preferences carry over to future posts.

No. On/Special writes in your brand voice, not a generic AI voice. Posts are designed to sound like you wrote them yourself.

Yes. On/Special learns from your feedback and posting patterns. The more you use it, the better it matches your voice.

Yes. On/Special pulls photos from your website during setup. You can also text in new photos any time and they get added to your library.

Yes. On/Special learns your style, tone, and preferences over time. It remembers what works for your business and applies that to future posts.

No. You log in directly through each social platform during setup. On/Special never sees, receives, or stores your passwords. We only receive a limited publishing token.

Connecting your accounts gives On/Special permission to publish posts you have approved. You log in directly through each platform's official login. On/Special receives only a limited token to publish, not your password or any other account data.

No. On/Special only receives permission to publish posts you approve. We cannot read your messages, see your follower lists, or access any other account data.

Yes. Disconnect your accounts any time from your social media settings. On/Special stops publishing immediately.

All data is transmitted over encrypted connections and stored securely. Publishing tokens are stored with restricted access. We never sell or share your data with third parties.

You do. All content created for your business belongs to you.

Pricing is not yet finalized. We're currently accepting businesses to try On/Special as part of our beta.

No contract, no commitment. You can cancel any time.

Published posts stay on your social platforms. They belong to you. Your account data is retained for 90 days then deleted.

Yes. Each location has its own setup, brand, photo library, and connected social accounts so its content stays separate.

Yes. You can add team members to your business, and each person can text On/Special from their own phone to create posts.

Buffer and Later help you plan and schedule content. With On/Special, you text what's happening at your business. It creates the post, finds a photo, sends it back for your approval, and publishes it after you approve.

A social media manager can handle strategy, community management, and other work beyond posting. On/Special is focused on making everyday social posting easier: text what's happening, review the post, and approve it for publishing.

Hootsuite and Sprout Social are built around managing social media through a dashboard. On/Special works through text. Tell it what's happening, review the post it creates, and approve it when you're ready to publish.

ChatGPT writes text. You still have to prompt it, copy the output, find a photo, open each platform, and publish. On/Special handles every step from a single text message.