Questions.
Answered.

on/special is an AI-powered social media marketing service for local businesses. You text what is happening at your business today. on/special creates a polished post, sends it to you for approval, and publishes it to your connected social channels.

No. There is no app and no dashboard. Everything happens through text messaging.

No. It works for any business with something worth sharing. Restaurants, bars, retail shops, salons, spas, gyms, pet groomers, boarding facilities, HVAC companies, landscapers, and more.

A few minutes. You connect your social media accounts and on/special reads your website to build your brand kit and photo library automatically.

A website helps because on/special uses it to build your brand kit and pull initial photos. If you do not have one, you can text in photos and provide details about your business directly.

Even a few photos are enough to get started. on/special pulls from your website and social profiles during setup. You can text in new photos any time and your library grows over time.

Yes. on/special works through standard SMS, so it works on any phone that can send and receive texts.

Almost anything your customers would want to know. Daily specials, happy hour, lunch specials, dinner specials, flash sales, new arrivals, sold out items, appointments available today, live music, community events, holiday hours, new menu items, staff picks, seasonal products, limited time offers, cancellations, before and after photos, new team members, and more.

Yes. If you text a photo with your message, on/special will use that specific photo for the post. Otherwise, it selects the best photo from your existing library automatically.

Yes. Each text becomes its own post. Text as many times as you want throughout the day.

Nothing. on/special only posts when you text it something. There is no penalty and no content goes out unless you initiate it.

Posts go live as soon as you approve them. If you want a post to go out at a specific time, wait to approve it until then.

Yes. If you text a fully written caption, on/special will use your words. You are never forced to use AI-generated copy.

Yes. After on/special sends you a post to review, you can reply with feedback like 'make it shorter,' 'use this photo,' or 'mention happy hour.' on/special will revise the post and send it back for approval.

No. By default, every post is sent to you by text for review before it goes live. You approve, request changes, or skip it. Nothing is published without your say so.

on/special texts you the finished post. You reply to approve it, request a change, or skip it. The entire workflow happens through text.

Posts are generated within minutes. Once you approve, it goes live right away.

Yes. You review every post before it goes live. If you want changes, reply with what you want different and on/special will revise it.

If you need to change something after publishing, you can edit it directly on the social media platform. Since you review everything before it goes live, this is rare.

Instagram and Facebook at launch. TikTok, Google Business, and SMS are coming soon.

Not yet, but it is on our roadmap and coming soon.

Here is the full workflow: you text your update, on/special creates the post, you receive it by text to review, you approve or request changes, and once approved it publishes to your connected platforms.

Yes. During setup, on/special reads your website and builds your brand kit automatically. Your colors, tone of voice, and style are applied to every post.

Yes. Reach out any time and we will update your brand kit for you.

No. on/special writes in your brand voice, not a generic AI voice. Posts are designed to sound like you wrote them yourself.

Yes. on/special learns from your feedback and posting patterns. The more you use it, the better it matches your voice.

Yes. on/special pulls photos from your website during setup. You can also text in new photos any time and they get added to your library.

Yes. on/special learns your style, tone, and preferences over time. It remembers what works for your business and applies that to future posts.

No. You log in directly through each social platform during setup. on/special never sees, receives, or stores your passwords. We only receive a limited publishing token.

Connecting your accounts gives on/special permission to publish posts you have approved. You log in directly through each platform's official login. on/special receives only a limited token to publish, not your password or any other account data.

No. on/special only receives permission to publish posts you approve. We cannot read your messages, see your follower lists, or access any other account data.

Yes. Disconnect your accounts any time from your social media settings. on/special stops publishing immediately.

All data is transmitted over encrypted connections and stored securely. Publishing tokens are stored with restricted access. We never sell or share your data with third parties.

You do. All content created for your business belongs to you.

Pricing is not yet finalized. Early waitlist members get priority access and a free first month when we launch.

No contract, no commitment. You can cancel any time.

Published posts stay on your social platforms. They belong to you. Your account data is retained for 90 days then deleted.

Yes. Each location has its own brand kit. Each location texts in from a different phone number to keep content separate.

Not yet, but this is on our roadmap. Currently each business is managed from a single phone number.

Total reach, engagement, and which posts performed best. Delivered by text, nothing to log into.

Buffer and Later are scheduling tools. You still write captions, find photos, and log in to schedule. on/special does all of that automatically from a single text message.

A social media manager costs $1,000 to $3,000 per month and still needs your input. on/special provides daily posts from a text message at a fraction of the cost.

Those are management dashboards. You still write, schedule, and manage everything yourself. on/special automates the entire workflow from a text.

ChatGPT writes text. You still have to prompt it, copy the output, find a photo, open each platform, and publish. on/special handles every step from a single text message.