Retail
New arrivals deserve
an audience.
On/Special turns your new stock, flash promotions, events and seasonal arrivals into polished social posts automatically. Text what's new. Review the post and approve it when it's ready.
The problem
Great products
sit on shelves unseen.
You're serving customers, managing inventory and running the floor. Managing your store's social media is always tomorrow's problem.
New arrivals go unannounced
You just got something your customers would love. Most of them won't find out until they happen to walk in.
Flash sales underperform
A promotion is only as good as the people who know about it. With no time to post, your best offers go unnoticed.
Seasonal moments get missed
Holiday inventory, seasonal collections, restocks. All worth posting about. All consistently skipped for lack of time.
How it works
A better way to
show up online.
What most shops try
Batch-shooting products for Instagram, planning content calendars, or paying someone to manage social. All of it takes hours that could be spent with customers.
Why it stalls
Retail moves fast. By the time a content calendar is ready, the inventory has changed. The busiest seasons are exactly when posting matters most and when there is the least time to do it.
How On/Special fits
When a shipment arrives, text it. When you mark something down, text it. On/Special creates an on-brand post, sends it for approval, and publishes it to your connected social accounts once you approve.
What you can share
Anything new
in your shop.
If it is worth your customers knowing about, text it to On/Special.
FAQ
Common questions
Can On/Special promote flash sales with urgency?
Yes. Text your sale and On/Special creates posts with natural urgency. Limited stock, today only, while supplies last.
Does it work for online stores?
On/Special is designed for businesses with a physical location and daily promotions. If you run an online shop with regular new arrivals or sales, it can work for you too.
Can I promote seasonal inventory or holiday gift guides?
Yes. Seasonal collections, holiday hours, gift guides, restocks. Anything your customers should know about.
Can more than one person on my team use On/Special?
Yes. Add employees who help with marketing, and they can text On/Special from their own phones to create posts for the store.
Security
Your accounts
stay yours.
On/Special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. On/Special never sees your password.
Limited access only
On/Special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. On/Special stops publishing immediately.
Ready to try it
for your shop?
We're accepting retail stores to try On/Special as part of our beta. Have questions?