Pet Services
Your hands are full.
Your feed shouldn't be empty.
On/Special turns your grooming openings, boarding availability, and adorable client photos into polished social posts automatically. Text what's happening. Review the post and approve it when it's ready.
The problem
Happy tails deserve
an audience.
Pet business owners are booked all day. Managing social media for your grooming, boarding or daycare business always gets pushed to later. Later never comes.
Grooming openings go unposted
A last-minute grooming appointment opens up. Someone would happily take it, but nobody knows it's available because there wasn't time to post.
Great moments never get shared
Freshly groomed pups, happy daycare dogs, and adorable client photos. You've got plenty worth sharing, but between appointments and feeding schedules, posting gets forgotten.
Customers miss what's happening
When your feed goes quiet, people miss the freshly groomed pups, available appointments, and everyday moments that make your business worth following.
How it works
A better way to
show up online.
What most pet businesses try
Posting a cute photo whenever you remember (which means rarely), or trying to batch content on a day off. Some pay for social media help, but most just let the feed go quiet.
Why it does not work
Pet businesses have the best content of any industry. The problem was never finding something to post. It was finding the time to turn it into a polished social media post.
How On/Special fits
You text what's happening today. On/Special writes the caption, picks the right photo, and sends you the post to approve. The whole thing takes less time than writing a single Instagram caption.
What you can share
Anything happening
at your business.
You don't need a special occasion. Just tell On/Special what's going on today. See more examples.
FAQ
Common questions
What types of pet businesses can use On/Special?
Dog groomers, pet boarding facilities, doggy daycares, dog walkers, pet sitters, veterinary clinics, pet trainers, and any pet business with happy animals and open appointments.
Can I post grooming before and afters?
Yes. Text a photo of your finished groom and On/Special turns it into a polished post that shows customers the work you actually do.
Can I fill last-minute boarding or daycare spots?
Yes. Text that you have an opening and On/Special creates a post, sends it for approval, and publishes it once you approve.
Can more than one person on my team use On/Special?
Yes. Add groomers, trainers, front desk staff, or anyone else who helps with marketing. Each person can text On/Special from their own phone to create posts for the business.
Security
Your accounts
stay yours.
On/Special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. On/Special never sees your password.
Limited access only
On/Special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. On/Special stops publishing immediately.
Ready to try it
for your pet business?
We're accepting pet businesses to try On/Special as part of our beta. Have questions?