Bars and Breweries
You're behind the bar.
Not behind a screen.
on/special turns your drink specials, new taps, happy hours and events into polished social posts automatically. Text what's on tonight. We handle the rest.
The problem
Your best nights
go unannounced.
You're pouring drinks, managing staff and keeping the floor running. Social media is the last thing on your mind.
Drink specials never get posted
You've got $5 drafts all night. Half your regulars don't know because there was no time to post about it.
Events get low turnout
Live music, trivia, game day. All great reasons to come in. All underattended because nobody heard about them in time.
New taps go unnoticed
You just tapped something exciting. The people who would drive across town for it have no idea it exists.
How it works
A better way to
show up online.
What most bars do
Post a burst of photos after a big night, then go quiet for a week. Or hand the account to a bartender who already has enough to do between cutting fruit and stocking ice.
Why it stops working
The algorithm punishes inconsistency. A feed that goes quiet for days and then posts five times reaches fewer people every cycle. Your regulars never see the posts.
How on/special fits
When you tap a new keg, text it. When you set up for trivia, text it. on/special turns that message into a polished post, sends it to you, and publishes once you approve.
What you can share
Anything happening
at your bar.
If it's worth telling your regulars about, text it to on/special. See more examples.
FAQ
Common questions
Can on/special announce new taps as soon as they go on?
Yes. Text what you just tapped and on/special posts it within minutes. Your regulars find out before they even leave the house.
Does it work for breweries with taprooms?
Yes. Breweries, taprooms, wine bars, cocktail bars. Any bar with something worth sharing.
Can I promote game day or watch parties?
Yes. Text the matchup and any specials you are running. on/special creates a post that gets people through the door.
Security
Your accounts
stay yours.
on/special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. on/special never sees your password.
Limited access only
on/special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. on/special stops publishing immediately.
Ready to try it
for your bar?
Join the waitlist for priority access and a free first month when we launch. Have questions?