Bars and Breweries
You're behind the bar.
Not behind a screen.
On/Special turns your drink specials, new taps, happy hours and events into polished social posts automatically. Text what's on tonight. Review the post and approve it when it's ready.
The problem
Your best nights
go unannounced.
You're pouring drinks, managing staff and keeping the floor running. Managing your bar's social media is the last thing on your mind.
Drink specials never get posted
You've got $5 drafts all night. Half your regulars don't know because there was no time to post about it.
Events get low turnout
Live music, trivia, game day. All great reasons to come in. All underattended because nobody heard about them in time.
New taps go unnoticed
You just tapped something exciting. The people who would drive across town for it have no idea it exists.
How it works
A better way to
show up online.
What most bars do
Post a burst of photos after a big night, then go quiet for a week. Or hand the account to a bartender who already has enough to do between cutting fruit and stocking ice.
Why it stops working
When posting gets pushed aside, people miss what's happening. A new beer, tonight's special, or a great event doesn't help bring people in if nobody knows about it.
How On/Special fits
When you tap a new keg, text it. When you set up for trivia, text it. On/Special turns that message into a polished post, sends it to you, and publishes once you approve.
What you can share
Anything happening
at your bar.
If it's worth telling your regulars about, text it to On/Special. See more examples.
FAQ
Common questions
Can On/Special announce new taps as soon as they go on?
Yes. Text what you just tapped and On/Special creates the post, sends it to you for approval, and publishes it once you approve.
Does it work for breweries with taprooms?
Yes. Breweries, taprooms, wine bars, cocktail bars. Any bar with something worth sharing.
Can I promote game day or watch parties?
Yes. Text the matchup and any specials you're running. On/Special creates a post and sends it back for your approval.
Can more than one person on my team use On/Special?
Yes. Add managers, bartenders, brewers, or anyone else who helps with marketing. Each person can text On/Special from their own phone to create posts for the business.
Security
Your accounts
stay yours.
On/Special never sees or stores your social media passwords. You connect your accounts directly through each social platform using their official login. We receive a limited publishing permission, not your credentials.
No passwords stored
You log in through each social platform directly. On/Special never sees your password.
Limited access only
On/Special receives only the permission to publish posts you approve. Nothing else.
Revoke anytime
You can disconnect your accounts instantly from your social media settings. On/Special stops publishing immediately.
Ready to try it
for your bar?
We're accepting bars and breweries to try On/Special as part of our beta. Have questions?